The impact of new and digital media on newspapers

The impact of New and Digital media such as Tablets on newspapers:

Theories

• Hypodermic needle theory
• Users and gratifications
• news values
• moral panics
• reality TV /polls
• media technology and the digital revolution
• Liberal pluralisation

Issues and Debates

• Media effects
• Immediacy
• Post modernism
• Post-postmodernism is a term applied to a wide-ranging set of developments in critical theory, philosophy, architecture, art, literature, and culture which are emerging from and reacting to postmodernism.
• Gender and Ethnicity
• Post-industrial society

Key quotes

“The iPad has proven to be a medium in which news can be delivered in a very compelling format “ http://www.thedrum.co.uk/opinion/2012/01/24/scotsman-ipad-app-fails-offer-improvements-over-simple-rss-reader

“There are different theories to explain the steady decline of newspaper circulation in America. Millions of Americans now have access to the Internet or to cable news sources, which provide much quicker and much cheaper information about what is happening in the world.” Bruce Walker   http://www.thenewamerican.com/index.php/economy/sectors-mainmenu-46/3437-newspaper-circulation-continues-decline

Marxism- ‘the theory of the communist’s capitalist production therefore develops technologies and the combining together of various processes into a social whole’ source- Marxism and media studies (Mike Wayne 2003)

Gramsci and Hegemony- ‘'Consent must be constantly won and rewon, for people's material social experience constantly reminds them of the disadvantages of subordination and thus poses a threat to the dominant class’. Source- aber.ac.uk/media

Post Modernity-‘The media are dominating our culture. We live in the information age, not only because of the internet, but because of TV channels, radio-channels, newspapers, magazines and books’ Article by (Andreas Saugstad)

Globalisation-’we cannot wait for governments to do it all. Globalization operates on Internet time. Governments tend to be slow moving by nature, because they have to build political support for every step.” Kofi Annan (thinkexit.com)

Karl Marx- ‘The ideas of the ruling class are in every epoch the ruling ideas, i.e., the class which is the ruling material force of society, is at the same time its ruling intellectual force’.  (Marxism and Culture)

 Liberal Pluralism- ‘There are multiple independent, sometimes competing sources of authority over our lives’

News International launches Sun - and News of the World - archive website

That clue is the existence of an archive website, which offers paying users the chance to access articles from both The Sun and the now-defunct News of the World.

So, even though News Int has closed the paper because of the hacking her voicemails, it appears happy to trade on such controversial editorial content.

Then again, on second thoughts and in fairness, it is helpful for researchers to have access the dead paper's full, unexpurgated content and it would be wrong for the publisher to withdraw items it might regard as embarrassing.

It is a valuable, if expensive, resource (with free searches, of course). If one is prepared to pay more, the cost of obtaining individual articles goes down a little.

The Decline of Print Media Articles

Rupert Murdoch joins Twitter? 'Now this will be fascinating,' says Piers

 Within hours, the media tycoon had amassed more than 14,000 followers and was giving them his views on everything from the US presidential election to his family holiday in the Caribbean.

The arrival on Twitter of one of society's most divisive figures was welcomed by some, but pilloried by many others.

Another tweet suggested Murdoch follow Tom Watson, the Labour MP whose dogged pursuit of the scandal has won him many fans.

Users of the micro blogging site have reacted with a mixture of incredulity and unabashed horror to a declaration , Murdoch had set up a verified account and would be gracing the site with his unique observations.

Media predictions for 2012: media business and advertising

Big plays by private equity have all but evaporated due to the difficulty of securing funding

Netflix's launch in the UK & Ireland next year will be one of the major strategic business moves of the year (well, that we know about) sparking an intense battle with, among others, Sky and Amazon's Love Film.

A forced sale attracts bargain-hunting predators and top of the list is Richard Desmond, owner of Expre"

Radio has managed to completely replace the major revenue loss from the government scrapping COI advertising," said Adam Smith, Futures director at Group M.ss Newspapers and Channel 5, who has form here, having offered £1bn for the Sun in 2009.

The only media that won't be benefiting from one of Sir Martin Sorrell's fabled "maxi quadrennial" years – when events such as the Olympics, US elections and Euro occur – is, unfortunately the press market.

 

 

 

IPads and Kindles force newspapers further away from print

The push for digital readers have seen newspapers like the Daily Mail win 5m unique visitors a day – compared with its printed sale of 2m – but struggle to generate revenues to match

iPads and Kindles force newspapers further away from print

Economics of the digital world are only too evident to the press as handheld devices strike a death knell for old business models

Unwrapped on Sunday – according to tentative analyst estimates – an influx of portable technology that is expected to hasten a decline in the already faltering sales of printed, adding pressure on traditional business models that have traditionally supported so many titles around the country.

Publishers, preparing for the handheld arrivals, took the chance to break with a tradition that dates back to 1912, when publishers agreed not to produce Christmas Day papers to give paperboys, among others, a day off. For the first time in its 190-year history the Sunday Times published a digital-only edition on 25 December – with the normally paid for product given away in the hope of luring sought after digital subscribers.

Readers and revenues will account for more than those from the printed business. During a typical week the number of people signing on digitally is "five to 10 times" what it was a year earlier, as the newspaper looks to a future beyond print.

There are commercial pressures in national media too. Although the tabloid media have faced criticism at the Leveson inquiry, not least from the likes of Hugh Grant or Steve Coogan, popular titles remain in fair commercial health.

The Guardian may generate £40m in digital revenues from its largely free offerings, but some of that comes from its dating sites.